Case Study: Salem's Fresh Eats achieves 12% revenue growth with Schifino Lee Advertising

Salem's Fresh Eats boosts revenue 12% with Schifino Lee Advertising

The customer, Salem's Fresh Eats, faced a challenge where its branding as Salem's Gyros & More no longer reflected its values or communicated its competitive advantages in a saturated quick service restaurant market. The franchise sought to evolve, reach new customers, and increase sales across its 15 locations. The vendor Schifino Lee Advertising was engaged to address this with branding and media services.

Schifino Lee Advertising implemented a solution that began with a comprehensive rebrand, including a new logo and a more accurate name change to Salem's Fresh Eats to highlight its fresh food offerings. This rebrand was supported by an integrated campaign across multiple media channels. The results were significant, delivering 45 million media impressions, reaching 90% of Tampa Bay residents, and driving a 12% increase in revenue since the campaign's launch.

Salem's Fresh Eats