Case Study: Florida Advanced Spine and Orthopedics builds brand awareness with Schifino Lee Advertising

Florida Advanced Spine and Orthopedics drives 3.9 million impressions with Schifino Lee Advertising

Florida Advanced Spine and Orthopedics, a specialized medical practice, faced the challenge that its original name, FastMD, caused brand confusion, making it appear to be an urgent-care center instead of a spine and orthopedic specialist. The practice enlisted Schifino Lee to develop a new overarching brand strategy and creative campaign to generate awareness and clearly define its expertise.

Schifino Lee solved this by renaming the practice Florida Advanced Spine and Orthopedics and creating a new tagline. They then executed a multi-channel brand awareness campaign using radio, internet ads, digital display, pre-roll video, and paid social. The campaign was highly successful, generating 3.9 million impressions with a strong 0.17% CTR, significantly raising brand awareness and equity.

Florida Advanced Spine and Orthopedics