Case Study: Thomson Reuters boosts legal research leads with SCHERMER’s Westlaw Edge Quick Check campaign

Thomson Reuters boosts traffic 133% and MQLs 15% with SCHERMER

Thomson Reuters, a leader in online legal research, needed a campaign to drive awareness and adoption of the new AI-powered Quick Check feature on its Westlaw Edge platform, particularly among small and mid-sized law firms. Their initial efforts were not meeting lead generation goals, so they engaged SCHERMER to develop a new demand-generation program that would better differentiate the product and communicate its benefits.

SCHERMER developed a refreshed campaign with a new creative concept and futuristic visual identity, anchored by the messaging "The Westlaw you know, now with an edge." They provided a comprehensive playbook and strategic recommendations for content and media optimization. As a result of SCHERMER's efforts, the campaign significantly outperformed its goals, exceeding its Marketing Qualified Lead target by 15% and its traffic goal by 133%. The leads generated accounted for one-sixth of the division's sales for the year, making it Thomson Reuters's most successful lead generation campaign of the year.

Thomson Reuters