Case Study: Red Wing for Business achieves sustained B2B growth with SCHERMER

Red Wing for Business drives 19.4K qualified leads with SCHERMER

The customer, Red Wing for Business, a B2B division of Red Wing Shoes, operates in the highly competitive PPE market. Their challenge was to build a sustainable growth engine to earn the trust of exacting safety professionals, rather than just running short-term marketing campaigns. The vendor, SCHERMER, was engaged to provide a strategic marketing and demand generation program.

SCHERMER implemented a continuous, buyer-centric program built on thought-leadership and content marketing. Their solution shifted focus to the safety professionals themselves and used a full-funnel content strategy to build trust and relevance. This approach resulted in significant measurable impact for Red Wing for Business, including over 19,000 qualified leads, a 44% growth in leads over five years, and a 38% MQL-to-SQL conversion rate. The sustained performance established marketing as a key revenue driver for the division.

Red Wing for Business