Case Study: ADP achieves higher leads and conversions with SCHERMER's buyer-centric website transformation

ADP boosts MQLs triple-digit with SCHERMER

The customer, ADP, a Human Capital Management leader, faced the challenge of having a business-siloed website that needed a transformation to become buyer-centric in order to better align with buyer expectations and drive conversions. They engaged the vendor SCHERMER to help them build a more relevant, One-ADP experience.

SCHERMER implemented a new buyer-driven UX and content strategy that presented only relevant, persona-driven content via streamlined paths, eliminating multiple product recommendations. This solution led to a triple-digit increase in marketing qualified leads and large double-digit increases in sales qualified leads and closed/won rates immediately after launch, putting the new ADP.com on track to drive millions in top-line revenue with a significant ROI.

ADP