Case Study: Lancaster Chamber strengthens its brand and capital campaign with Scheffey

Lancaster Chamber refreshes its brand in 2017 with Scheffey

The Lancaster Chamber faced the significant challenge of concurrently changing its business model, renovating and moving to a new building, and refreshing its brand. They partnered with Scheffey to provide strategic marketing and design services for a capital campaign and a comprehensive brand evolution.

Scheffey implemented a multi-faceted solution, creating the "Thrive!" capital campaign and a refreshed brand identity, which included a condensed name and new positioning statement. The vendor developed all related messaging, sales materials, and a new quarterly publication titled "Thriving." The successful capital campaign concluded in 2017, and Scheffey's work provided the Lancaster Chamber with powerful, consistent messaging to propel the organization forward under its new model.

Lancaster Chamber