Case Study: Community Action Partnership refreshes its brand and strengthens community impact with Scheffey Marketing

Community Action Partnership refreshes its brand for its 50th anniversary with Scheffey

The customer, Community Action Partnership (CAP), a social service organization, engaged the vendor Scheffey to refresh its brand in anticipation of its 50th anniversary. The challenge was to better portray the organization's modern sense of unity and collaboration through its branding.

Scheffey conducted a comprehensive brand audit and developed new brand elements, including bright colors, a new logo, and the tagline "Empowering Lancaster County Families." This refreshed identity was applied across all communications, from business cards to vehicle wraps for the Reunion food truck program. The work by Scheffey successfully modernized CAP's brand to reflect its collaborative and hopeful personality.

Community Action Partnership (cap)