Case Study: B&D Builders expands into custom homes and doors with Scheffey's new Vintage Homes and Millwork brand

B&D Builders launches Vintage Homes and Millwork to target new markets with Scheffey

B&D Builders, a premiere custom home and barn builder, faced the challenge of expanding its operations to market custom timber frame homes and doors to a new audience. To accomplish this, they engaged the vendor Scheffey to develop and launch an entirely new brand platform for this market segment.

Scheffey created the new Vintage Homes and Millwork brand, including its logo, tone, and a comprehensive website designed to attract and qualify new prospects. The solution also incorporated search engine optimization, content writing, AdWords campaigns, and promotion in industry publications to drive traffic and interest. Through this strategic partnership with Scheffey, the client successfully launched its new brand to effectively target a more profitable market.

B&D Builders