Case Study: Nikon achieves 40% integration cost reduction and 5x faster SAP integration with Scheer E2E AG's E2E BRIDGE

Nikon is using E2E BRIDGE to Minimise the Complexity

Nikon, the century-old global leader in digital and precision optics, faced a complex sales transformation: thousands of dealers across 35 countries, no integrated view of customers and products, manual information exchange, and a pan‑European SAP system that wasn’t designed for direct online retail. Nikon needed to harmonize and automate B2B and B2C sales processes, introduce Hybris and other cloud services, and protect prior SAP investments by reusing the system while managing fluctuating online transaction volumes in a Hybrid Cloud architecture.

Scheer E2E’s model‑based E2E BRIDGE provided a central data hub and business-driven integration, unifying retailing for consumers and dealers and enabling rapid, low-risk changes. Integration costs fell by more than 40% and SAP was integrated five times faster; a business-critical e‑shop change went live in four hours and a logistics provider switch was completed in 10 days. The platform delivered a single source of truth for customer and product data, allowed reuse of the existing SAP landscape, met the original go‑to‑market timetable, and delivered early revenue that covered project costs.

Nikon

Laurent Christen

Head of Direct Sales