Case Study: NEC Group transforms visitor experiences and boosts advertising revenue with SCC

NEC Group cuts LCD footprint from 600 screens to 250 with SCC

The NEC Group, which operates the UK's largest event campus, faced a challenge with its fragmented and aging digital signage estate. The unreliable hardware created support overheads and limited the ability to deliver high-quality visitor experiences and maximize commercial opportunities. To modernize its infrastructure, NEC partnered with vendor SCC to develop a new digital signage strategy.

SCC implemented a solution that replaced the outdated system with a modern, centrally managed platform featuring high-impact LED displays and a cloud-based content management system. This transformation reduced the number of LCD screens from 600 to 250, creating a more manageable estate with greater visual impact. The project enhanced visitor engagement through improved wayfinding and provided new, premium advertising opportunities, strengthening NEC's commercial offering and revenue potential.

NEC Group