Case Study: Southend-on-Sea Borough Council builds a clear team proposition and stronger internal influence with Scaramanga Agency Ltd

Southend-on-Sea Borough Council boosts team confidence and engagement with Scaramanga Agency Ltd

The customer, Southend-on-Sea Borough Council, faced the challenge of merging two demoralized teams with no clear remit or dedicated marketing budget. They needed to define their value proposition and learn how to market themselves. The council engaged Scaramanga Agency Ltd for its business perspective and prior successful collaboration.

Scaramanga implemented a solution of concurrent team workshops and one-to-one personal branding sessions. This approach embedded essential marketing skills within the team, leading to a cohesive group with a clear proposition and a major boost in confidence. The results included a "visible change," revolutionized presentation skills, wider engagement, and more effective project allocation based on team strengths, providing the manager with clear insights for succession planning.

Southend-on-Sea Borough Council