Case Study: a media agency improves sales and media ROI attribution with ScanmarQED

Supporting DTC Brands by extracting, organizing, and analyzing sales & media data

A media agency, working on behalf of a consumer services company, faced the challenge of finding a single source of truth for its sales and media data. The agency enlisted ScanmarQED to collect and harmonize this disparate data from various internal and platform sources to enable better decision-making.

ScanmarQED implemented a solution that involved extracting data via API, creating a unified database, and building dozens of performance dashboards. This provided the client with real-time campaign insights, improved ROI attribution, and clear market visualizations, saving them significant time. The results included the ability to optimize media budgets more effectively and a new streamlined workflow for integrating future data streams.