Case Study: The UPS Store achieves unified analytics and scalable franchise tracking with Scandia

The UPS Store removes 300 redundant tags with Scandia across 5,000+ franchise pages

Scandia partnered with The UPS Store, a major franchise network, to address its fragmented and outdated digital measurement tools. The customer faced challenges including redundant tags across Google Tag Manager containers, disconnected Google Analytics properties, and a lack of standardized event tracking for key customer interactions across its thousands of local store pages.

Scandia implemented a comprehensive solution that included auditing and cleaning up the Google Tag Manager and Analytics setups, creating a unified tracking structure, and building scalable KPI dashboards. The results included the removal of 300 redundant tags, standardized event tracking across 5,000 store pages, and a 70% improvement in reporting accuracy, giving The UPS Store actionable insights into customer behavior and SEO trends.

The UPS Store