Case Study: Spring EQ achieves faster publishing and stronger SEO with Scandia and Umbraco Cloud

Spring EQ boosts organic sessions 34% with Scandia

Spring EQ, a home equity lender, faced the challenge of redesigning its brand and rebuilding its website without suspending its marketing operations for a lengthy CMS replatform. They engaged vendor Scandia to overcome the limitations of their existing HubSpot CMS and create a distinct digital presence in a crowded market.

Scandia implemented the new brand design first on HubSpot to maintain operations, then fully rebuilt the site on Umbraco Cloud. The solution featured a purpose-built widget library for rapid page composition, Umbraco Forms integrated with HubSpot CRM, and structured content for SEO. Results included a 94% faster campaign publishing process, a 34% growth in organic sessions, and 96% of pages passing Core Web Vitals, up from 41%.

Spring EQ