Case Study: Mutual of Omaha Mortgage achieves sub-10-second lead-to-call speed with Scandia

Mutual of Omaha Mortgage cuts lead-to-call time to under 10 seconds with Scandia

Mutual of Omaha Mortgage faced a challenge common in the competitive mortgage lending industry: their legacy systems and disconnected lead workflows were too slow, causing delays in responding to new leads and reducing their conversion rates. To modernize their digital operations, they partnered with Scandia for a comprehensive solution involving API hub development and a CMS migration.

Scandia implemented a high-performance custom API hub that integrates lead sources like LendingTree and Zillow directly with the company's Velocify CRM, enabling real-time lead scoring and routing. This solution, combined with a new Umbraco CMS on Azure, achieved an industry-leading sub-10 second lead-to-call time, processes thousands of leads daily, and increased publishing speed for marketing by 200%.

Mutual of Omaha Mortgage