Case Study: Cumberland Farms improves high-traffic site performance with Scandia’s Umbraco CMS solution

Cumberland Farms boosts mobile engagement 27% with Scandia

Cumberland Farms, a convenience store and fuel retailer, faced challenges with its outdated corporate website, which struggled to handle high traffic volumes during promotions and lacked mobile optimization. They partnered with Scandia to rebuild the site on a modern Umbraco CMS to improve performance and user engagement.

Scandia implemented a mobile-first Umbraco solution featuring a custom store locator and optimized paths to the SmartPay mobile app. The results included a 10% increase in concurrent user capacity during peak campaigns, a 27% boost in mobile engagement, and an average mobile page load time of two seconds.

Cumberland Farms