Case Study: Calyx achieves faster campaigns and real-time commerce with Scandia’s headless Umbraco + Shopify platform

Calyx cuts campaign launches from weeks to hours with Scandia

Calyx, a fast-growing packaging company for the cannabis industry, faced a rigid legacy CMS that prevented its marketing team from launching campaigns quickly and created a disconnected eCommerce experience. Their platform could not support their ambitious storytelling initiatives, such as showcasing collaborations with glass artists. Scandia was engaged to address these challenges.

Scandia implemented a headless Umbraco CMS integrated in real-time with Shopify, centralizing content and commerce. This solution included a modular component library for building campaigns without developer help and a dedicated microsite with an immersive 3D viewer for their Art of Glass campaign. As a result, Calyx reduced campaign launch cycles by 4.5 times, achieved a 20% increase in mobile engagement, and experienced zero downtime during major product launches.

Calyx