Case Study: Volkswagen engages dealership visitors with Scanbuy's ScanLife 2D code experience

Volkswagen - Customer Case Study

Volkswagen, a major automotive brand in the United States, wanted a better way to engage shoppers who visited dealers and left with only static brochures. Working with Scanbuy and its ScanLife solution, Volkswagen looked for a more interactive approach to help reinforce interest in the GTI and Golf models.

Scanbuy placed multiple 2D codes on national brochures for the GTI and Golf, each directing users to different digital experiences such as driving videos, additional feature photos, and content tied to Volkswagen’s soccer partnership. The result was a more engaging brochure experience that extended the impact of printed materials, although the case study does not provide specific numeric performance metrics.

Volkswagen