Case Study: Verizon drives 175,000+ app scans with Scanbuy's ScanLife QR codes

Verizon - Customer Case Study

Verizon worked with Scanbuy to help promote the wide range of apps available on DROID devices in a new way. The challenge was to connect people from traditional media to specific apps and make the experience easier and more direct for potential customers.

Scanbuy used ScanLife QR Codes across an integrated campaign that included print ads, in-store displays, direct mail, websites, and iPad ads. Android users were taken directly to the relevant app in Android Market, while other smartphone users were sent to a mobile site explaining DROID benefits. In just over three months, the campaign generated more than 175,000 scans, making it Scanbuy’s most successful ScanLife campaign in North America.

Verizon