Case Study: The Nerdy Nummies Cookbook engages readers with Scanbuy ScanLife QR Codes

The Nerdy Nummies Cookbook - Customer Case Study

The Nerdy Nummies Cookbook, published by Atria Books, wanted to give readers a more engaging way to recreate the recipes featured in the book. To solve this challenge, the team worked with Scanbuy and its ScanLife QR Codes to extend the print experience into a mobile-friendly format.

Using Scanbuy’s ScanLife QR Codes throughout The Nerdy Nummies Cookbook, readers could access and download design templates for each recipe on their smartphones and print them for use at home. The result was a more interactive, non-traditional reading experience that added clear value for fans, though no specific numerical impact was provided.

The Nerdy Nummies Cookbook

Rosanna Pansino

Author