Case Study: Sonic drives teacher project donations and voting with Scanbuy QR code solution

Sonic - Customer Case Study

Sonic, a U.S. food and beverage brand, wanted a more innovative way to drive awareness and encourage social sharing for its Limeades for Learning campaign, which helps fund public school classrooms. Sonic turned to Scanbuy and its ScanLife platform to help enable consumer voting and donations.

Scanbuy deployed QR Codes on millions of Sonic cups across more than 3,500 drive-ins nationwide, giving customers mobile access to LimeadesForLearning.com to vote for and donate to teacher projects. The experience also included a thank-you video and social sharing, helping Sonic increase engagement and making it easier for consumers to support the program at scale.

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