Scanbuy
41 Case Studies
A Scanbuy Case Study
SeaWorld, a large U.S. theme park operator, wanted to use mobile devices to strengthen engagement with park visitors. The company’s goal was to drive traffic to its mobile app and provide guests with useful park information and features.
Scanbuy implemented ScanLife QR Codes placed on signs throughout the park under the tagline “Put the Park in Your Pocket.” The app offered features like car-finder, wait time information, and GPS navigation, and the campaign delivered 20,000 app downloads in just six weeks.