Case Study: Runner’s World Magazine boosts reader engagement and lead generation with Scanbuy’s ScanLife code

Runner’s World Magazine - Customer Case Study

Runner’s World Magazine, a U.S.-based media company, wanted to better engage its readers and generate new leads to grow its subscription base. Scanbuy provided the ScanLife solution to support this campaign.

Scanbuy implemented a ScanLife code that directed readers to a mobile website where they could enter their name and email address for a sweepstakes entry to win a free prize. The case study highlights the lead-generation approach and reader engagement, but it does not provide specific quantitative results or measurable impact.

Runner’s World Magazine