Case Study: Restore the Gulf boosts petition signatures with Scanbuy ScanLife QR Codes

Restore the Gulf - Customer Case Study

Restore the Gulf, a U.S.-based nonprofit campaign, needed a fresh way to raise awareness about the Gulf of Mexico oil spill and drive signatures for its petition. Vendor Scanbuy helped support the effort with its ScanLife QR code technology, enabling people to quickly access campaign content from mobile devices.

Scanbuy’s ScanLife QR codes linked users to a mobile site with celebrity video endorsements and a petition sign-up form, and the codes were promoted through social media, Times Square billboards, and T-shirts. The campaign gained mass media and blog coverage, including Mashable, and generated more than 100,000 petition signatures.

Restore the Gulf