Case Study: Pledge boosts product understanding with Scanbuy's ScanLife QR Code

Pledge - Customer Case Study

Pledge, a SC Johnson brand in the United States, needed a better way to explain the benefits of the Pledge Fabric Sweeper from a printed FSI. Although the insert included a coupon discount, the company wanted a more dynamic format that could show how the product worked, and worked with Scanbuy to address the challenge.

Scanbuy added a ScanLife QR Code to a series of national newspaper inserts, driving shoppers to video content with an option to view additional information. The campaign generated thousands of scans, and traffic increased each time the code was published, showing strong and growing engagement.

Pledge