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Case Study: Pep Boys boosts automotive coupon reach with Scanbuy’s ScanLife mTargeting solution
A Scanbuy Case Study
Pep Boys - Customer Case Study
Pep Boys, a U.S. automotive retailer, wanted to promote its products and services to consumers interested in automotive services. To build brand awareness and drive sales around the 4th of July holiday, Pep Boys worked with Scanbuy using the ScanLife mTargeting solution.
Scanbuy delivered Pep Boys coupons to an audience with a strong interest in the automotive segment. The offers could be accessed and redeemed through the ScanLife mobile app or saved to the consumer’s mobile wallet, helping Pep Boys reach relevant shoppers, though no specific measurable results were provided in the case study.
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