Case Study: Norma Kamali brings the in-store shopping experience to life 24/7 with Scanbuy's ScanLife

Norma Kamali - Customer Case Study

Norma Kamali, the U.S. apparel brand led by fashion designer and technology maverick Norma Kamali, wanted a more democratic way for customers to access its collections anytime, anywhere. To bridge the gap between the in-store shopping experience and the digital content available online, the company turned to Scanbuy and its ScanLife product.

Scanbuy placed ScanLife codes throughout the store, linking shoppers to video content that told the story behind the designs and adding Lotto codes that gave customers a chance to win select items with one click. Codes on the storefront window also let people learn more and purchase products even when the store was closed, helping bring the Norma Kamali store to life 24/7.

Norma Kamali