Case Study: Metro UK drives readers to digital content with Scanbuy's ScanLife QR Codes

Metro UK - Customer Case Study

Metro UK, a UK newspaper with more than 1 million daily readers, wanted to give commuters an easy way to access digital content from the print edition. Scanbuy addressed this challenge with its ScanLife QR Codes, helping bridge the gap between traditional paper and mobile devices.

Using Scanbuy’s ScanLife QR Codes in select locations throughout each issue, Metro UK linked readers to the latest news stories and additional content while also creating a more integrated experience for advertisers. The result was strong reader engagement, with thousands of scans each week.

Metro UK