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Case Study: L’Oréal Canada achieves bilingual SmartLabel transparency with Scanbuy
A Scanbuy Case Study
L’Oréal Canada - Customer Case Study
L’Oréal Canada partnered with Scanbuy to improve product transparency for its Garnier brand and better connect with Canadian consumers in both English and French. The company’s challenge was to provide complete SmartLabel™ information in a way that would serve shoppers regardless of their device language settings.
Scanbuy implemented SmartLabel™ Language Detection QR codes on Garnier products, along with branded short URLs to match Garnier’s branding. When consumers scan the code, Scanbuy routes them to either the English or French SmartLabel™ page based on their mobile device language, helping L’Oréal Canada deliver a more seamless bilingual experience.
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