Case Study: The London Organizing Committee for the Olympic Games delivers dynamic mobile experiences with Scanbuy's ScanLife

London Organizing Committee for the Olympic Games - Customer Case Study

The London Organizing Committee for the Olympic Games (LOCOG) worked with **Scanbuy** to find a better way to connect a global audience to mobile content for the London 2012 Games. Their challenge was to create a more dynamic mobile experience with smarter code actions, trackable analytics, and centralized management that could handle heavy traffic across many device types.

**Scanbuy** delivered **ScanLife mobile optimized menu codes** to support dynamic mobile experiences across m-commerce, social media, app downloads, and location services. The solution was used in event guides and print ads to drive ticketed visitors to London 2012 apps, a mobile travel planner, an online gear shop, store locator features, and social actions like Facebook and Twitter follows; the case study does not provide specific quantitative results, but it enabled a more integrated and actionable mobile campaign.

London Organizing Committee for the Olympic Games