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Case Study: Krispy Kreme Doughnuts grows eClub sign-ups with Scanbuy ScanLife QR Codes
A Scanbuy Case Study
Krispy Kreme Doughnuts - Customer Case Study
Krispy Kreme Doughnuts, a U.S. food and beverage brand, wanted an easy and enticing way to grow its Friends of Krispy Kreme eClub. The company aimed to increase its consumer database while better educating customers about new products, special offers, and local events. Scanbuy supported the effort with ScanLife QR code technology.
Scanbuy generated QR Codes for Krispy Kreme to place on print materials, making it simple for consumers to scan and sign up for the eClub quickly and seamlessly. The campaign drove a large number of subscriptions and helped Krispy Kreme deliver incentives to doughnut lovers at scale, including offers such as a free doughnut and birthday reward for registrants.
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