Case Study: Keurig enhances product information and shopper education with Scanbuy's ScanLife QR code platform

Keurig - Customer Case Study

Keurig, a U.S.-based food and beverage company, wanted to provide customers with more dynamic information across its product range, from K-Cup brewers to K-Cup flavors. To do this, Keurig needed a centralized QR code management platform that could support multiple divisions, and it worked with Scanbuy to help address that challenge.

Scanbuy implemented dynamic QR codes through its ScanLife solution, allowing Keurig to update experiences in real time. When scanned, the codes delivered product details, video tutorials, and purchasing guidance to help shoppers choose the right brewing machine; the case study notes improved customer education and a reduced need for sales associate assistance, though no specific numerical results were provided.

Keurig