Case Study: HP boosts product understanding and holiday shopping convenience with Scanbuy ScanLife

HP - Customer Case Study

HP, a large U.S.-based technology company, wanted a practical and interactive way to help customers get product details directly from packaging. The goal was to make it easier for shoppers to understand what they were buying and which accessories, such as ink cartridges, were needed for each printer.

Scanbuy implemented ScanLife-activated codes across most of HP’s consumer printer line worldwide. The solution gave shoppers product and accessory information at the point of purchase, improving the buying experience during the busy holiday season, and scan traffic increased by 500% over Thanksgiving weekend.

HP