Case Study: Hershey's Delivers SmartLabel Product Transparency with Scanbuy

Hershey’s - Customer Case Study

Hershey’s, a large U.S. consumer packaged goods company, wanted a better way to communicate detailed product information directly to consumers. As the first company to implement SmartLabel™, Hershey’s needed a digital solution that could share nutritional information, ingredients, allergens, certifications, and other product details beyond what appears on-pack.

Scanbuy helped Hershey’s activate its packages with SmartLabel™ QR codes that direct shoppers to product-specific SmartLabel pages. The solution also gave Hershey’s control over the consumer experience by country and kept branding consistent through branded short URLs, though the case study does not cite specific measurable results.

Hershey’s