Case Study: Heineken delivers exclusive customer experiences with Scanbuy's ScanLife code

Heineken - Customer Case Study

Heineken, a U.S. consumer packaged goods brand, wanted to reward customers with exclusive mobile experiences such as Music Trivia and Find a Taxi. The challenge was to make these applications easily accessible directly from its nationally distributed packaging.

Scanbuy implemented a ScanLife QR code solution on Heineken and Heineken Light 6-, 12-, and 24-packs, along with a clear call to action and instructions for getting ScanLife. With a single scan, consumers could access the apps right from the package; the case study highlights improved customer engagement, though it does not provide specific measurable results.

Heineken