Case Study: Gillette boosts engagement and sales with Scanbuy

Gillette - Customer Case Study

Gillette, a U.S. retailer in the large business segment, wanted to refresh its traditional print campaign for a new line of razors and encourage people to take action while giving them more product information to support the path to purchase. To do this, Gillette worked with Scanbuy and used ScanLife-powered QR Codes in its print ads.

Scanbuy’s QR Code campaign featured strong calls to action and led scanners to exclusive video interviews with models, product details, and a “buy now” option. The result was high scan rates, increased product sales, and a stronger mobile presence for Gillette, showing that compelling QR content can make print advertising more effective.

Gillette