Scanbuy
41 Case Studies
Case Study: Ford engages audiences with QR code badges using Scanbuy ScanLife
A Scanbuy Case Study
Ford - Customer Case Study
Ford Motor Company, a lead sponsor of Internet Week in New York City, needed a more innovative way to promote the Ford Focus using QR codes and wanted custom codes that reflected the brand in a noticeable way. Scanbuy helped address this challenge with its ScanLife solution.
Scanbuy created the “Ford Focus Hunt,” allowing users to scan a new QR code each day to collect badges tied to benefits of the Ford Focus, supported by ScanLife’s premium data feed feature. The campaign encouraged repeat engagement and rewarded users who collected all five badges with a chance to win VIP tickets to the Webby Awards, though no additional measurable results were provided.
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