Case Study: Dove boosts consumer engagement with Scanbuy ScanLife QR Codes

Dove - Customer Case Study

Dove, in Mexico, wanted a more relevant way to reach on-the-go consumers and better explain its brand benefits while driving more sales. The company partnered with Scanbuy and used ScanLife-powered QR codes as part of a retail/outdoor mobile engagement effort.

Scanbuy placed large QR codes on bus stop kiosks and other high-visibility outdoor venues so people could scan them while waiting for a bus or taxi. The solution gave consumers instant access to product features, helpful tips, and special savings, increasing the likelihood that the message would be seen and acted on; the case study does not cite specific numeric results.

Dove