Case Study: Crystal Light boosts summer brand awareness with Scanbuy ScanLife QR Codes

Crystal Light - Customer Case Study

Crystal Light partnered with Scanbuy to promote its beverage mix as a healthier, delicious alternative to soda. The brand wanted to build awareness during the summer months and use social media in a fresh way to engage consumers.

Scanbuy’s ScanLife QR code solution powered the “Stand Up for a Soda-Free Summer” campaign, using print ads that sent users directly to Crystal Light’s Facebook page to join the challenge and learn about the product. The campaign also included a scannable coupon for in-store savings and clear instructions for downloading a free barcode reader, though no specific performance metrics were provided in the case study.

Crystal Light