Case Study: ConAgra elevates SmartLabel branding with Scanbuy

ConAgra - Customer Case Study

ConAgra, a U.S.-based CPG brand, wanted to activate all of its product packaging with SmartLabel™ QR codes while maintaining strong brand transparency and elevating its branding. Scanbuy helped ConAgra address this challenge as part of its SmartLabel™ implementation.

Scanbuy’s solution embedded branded URLs into the SmartLabel™ QR codes, so scans directed consumers to a branded short URL with a unique string tied to ConAgra. This kept the experience connected to the ConAgra brand across packaging, though the case study does not report any specific measurable results.

ConAgra