Case Study: Coca-Cola boosts app downloads and campaign engagement with Scanbuy

Coca-Cola - Customer Case Study

Coca-Cola partnered with Scanbuy to support its Snowball Effect campaign. The company needed a fun, convenient way for customers to engage with the Coca-Cola mobile app and learn more about the program, using ScanLife technology.

Scanbuy placed QR Codes on cups and at 7-Eleven locations across the United States, using the ScanLife OS Detection Code to route iPhone users to an exclusive app download and others to a campaign video. The approach generated additional buzz from blogs and media outlets and led to tens of thousands of mobile app downloads.

Coca-Cola