Case Study: Canon reaches electronics shoppers with Scanbuy's ScanLife mTargeting solution

Canon - Customer Case Study

Canon partnered with Scanbuy in the United States to promote its products during the Labor Day and back-to-school shopping season. The challenge was to reach a highly engaged audience with clear purchase intent for electronics, especially shoppers likely to consider Canon or competing brands.

Scanbuy used its ScanLife mTargeting solution to target consumers who had scanned Canon-branded products or similar electronics, along with shoppers who had opted in to receive relevant promotions within the ScanLife app ecosystem. The case study does not report specific performance metrics, but Scanbuy’s targeted approach was designed to increase relevance and drive stronger promotion engagement during a key retail period.

Canon