Case Study: Bloomingdale’s boosts in-store engagement with Scanbuy ScanLife QR Codes

Bloomingdale’s - Customer Case Study

Bloomingdale’s partnered with Scanbuy to support a Spring national promotion and bring more excitement to in-store shopping. The retailer wanted an innovative way to drive traffic, share the latest spring fashion, and give customers a chance to win prizes while they shopped.

Scanbuy’s ScanLife QR Codes were placed in national catalogs, on outdoor advertising near stores, and in-store with a “scan and win” call to action. Scanners saw a promotional video and were directed to visit the store for gift card giveaways; the campaign engaged thousands of people, and nearly 10% of those who scanned outside the store scanned again once inside.

Bloomingdale’s