Case Study: Komatsu achieves 75% higher event lead capture with ScanBizCards

Komatsu Gets A 75% Increase In Event Lead Capture With ScanBizCards

Komatsu Forklift USA, a major distributor of industrial equipment, faced a significant challenge capturing leads from business cards collected at events and getting them accurately into their Salesforce CRM. A manual, error-prone process was causing them to lose 20-30% of contacts, representing millions in potential lost sales. They sought a reliable, automated lead-capture solution and turned to ScanBizCards and its Enterprise Edition for Salesforce.

By implementing ScanBizCards, Komatsu automated the transcription and export of business card data directly into Salesforce. This solution provided a 75% increase in the flow of captured leads, saving an average of 8 hours per month and preventing the loss of over 500 leads in six months. ScanBizCards helped Komatsu create $5 million in potential pipeline value by ensuring timely and accurate lead capture, maximizing their sales productivity and ROI.

Komatsu

Michael Scaletta

General Manager