Case Study: Komatsu Forklift USA achieves 75% higher event lead capture with ScanBizCards

Komatsu Forklift USA boosts event lead capture by 75% with ScanBizCards

Komatsu Forklift USA, a distributor of industrial equipment, faced a significant challenge with lead capture at events. Their sales reps collected over 200 business cards monthly, but 20-30% of these leads failed to enter their Salesforce CRM due to manual data entry errors and lost cards, representing millions in lost sales opportunities. They sought a reliable, automated solution integrated with Salesforce and turned to ScanBizCards Enterprise Edition.

By implementing ScanBizCards, Komatsu automated the lead capture process. The solution used human transcription to accurately scan business cards and export them directly to Salesforce. This resulted in a 75% increase in leads flowing into their CRM, saving 8 hours of administrative work per month and preventing the loss of over 500 leads in six months. ScanBizCards helped create a potential pipeline value of $5 million, maximizing their Salesforce ROI and allowing reps to spend more time selling.

Komatsu Forklift USA