Case Study: PinkShell Resort & Marina rebounds after Hurricane Ian with Scaling Up

PinkShell Resort & Marina rebounds with Scaling Up and restores 200 team members after Hurricane Ian

PinkShell Resort & Marina, a beachfront resort in Florida, was devastated by Hurricane Ian in 2022, which destroyed its marina and forced an evacuation. Prior to the storm, the resort had been working with the vendor Scaling Up and their platform to position itself for sustainable growth. This partnership and the strong foundation it created were crucial for navigating the immense challenge of recovery.

Using the Scaling Up platform and methodology, the leadership team focused on a strong company culture, excellent customer service, and maintaining robust cash reserves. This strategic approach allowed PinkShell to rebound quickly, becoming one of only ten local hotels to reopen within six months. Scaling Up helped the resort bring back 200 team members and achieve a pre-storm Net Promoter Score of 72, which contributed to a loyal customer base and strong financial positioning for future revenue-generating opportunities.

PinkShell Resort & Marina