Case Study: Crew Car Wash builds a winning culture and fuels growth with Scaling Up

Crew Car Wash grows to 54 locations with Scaling Up

Crew Car Wash, a third-generation family car wash business, faced the industry-wide challenge of high employee turnover, averaging 75%. To fuel its growth and build a lasting positive culture, the company partnered with the vendor Scaling Up and worked with their Certified Coach from Cultures That Work.

Scaling Up implemented its platform and methodologies, which included helping Crew Car Wash define its core purpose and develop a rigorous hiring system focused on recruiting happy people. The solution also involved cascading strategy throughout the organization with tools like the One-Page Strategic Plan, daily huddles, and the Align Scoreboard. The measurable results were significant: Crew Car Wash grew from 26 to 54 locations and from 550 to 1,500 team members while achieving a 4.7 Glassdoor rating, being ranked the #2 Best Place to Work for 2025, and receiving 104,000 applications for just 950 open positions.

Crew Car Wash