Case Study: Corporate Connections Mexico triples growth ambitions with Scaling Up

Corporate Connections triples its size by 2028 with Scaling Up

Corporate Connections, a global networking organization for larger firms, aimed to triple the size of its Mexico franchise by 2028. To achieve this ambitious growth goal, the leadership team partnered with Scaling Up and worked with a certified coach to implement its strategic framework.

Scaling Up provided the methodology for strategic planning, helping the team establish a clear BHAG and a critical number for tracking progress. The solution involved creating a powerful referral flywheel, executing a strict brand promise to ensure member quality, and implementing gamification to keep the team engaged. As a result, the franchise strengthened its cash position, became profitable, and is on track to represent 1% of Mexico's GDP through its engaged member base.

Corporate Connections