Case Study: CanBiocin accelerates growth and goal alignment with Scaling Up

A Scaling Up Case Study

Preview of the CanBiocin Case Study

CanBiocin achieves 50% average annual revenue growth with Scaling Up

CanBiocin, a B2B company producing functional ingredients for animal health, sought to scale its operations and inspire its team to meet ambitious growth goals. They engaged with the vendor Scaling Up and utilized its platform, tools, and the guidance of a Scaling Up Certified Coach to implement a disciplined strategic planning process.

Scaling Up provided the framework for CanBiocin to gamify its goal tracking with custom game boards, hold effective quarterly and weekly meetings, and democratize company information. This solution led to significant results, including three consecutive years of 50% average annual revenue growth and 30%+ EBITDA. Revenue is projected to hit $6 million in 2025, up from $1.5 million, and employee count has doubled from 9 to 18.


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