Case Study: Appletree Answers achieves 24 acquisitions and a premium exit with Scaling Up

Appletree Answers cuts frontline turnover from 110% to 18% with Scaling Up

Appletree Answers, a call-center company, faced the significant challenge of integrating 24 acquisitions while combating industry-standard frontline staff turnover rates exceeding 100%. To achieve disciplined growth and preserve its culture, the company partnered with Scaling Up and implemented its Rockefeller Habits methodology.

Using Scaling Up's framework, Appletree Answers established daily huddles, a One-Page Strategic Plan for integration, and quarterly themes. Its "Dream On" program, which fulfilled employee personal dreams, was a cultural breakthrough. This solution from Scaling Up drove remarkable results: turnover plummeted from 110% to 18%, service quality and margins improved, and the company ultimately achieved a premium valuation multiple upon its exit.

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